Back-to-School: Get Your Athlete's Merch Store Ready for the Season
The start of the school year is the time to set up a high school athlete custom merch store, so family and fans can rep them from the first game on.
The start of the school year is the right time to set up a high school athlete's custom merch store. Get it live before the season starts, and family and fans can rep your athlete from the first game on. Here is how to get ready.
Why set it up before the season
A custom store takes a little time to set up, and the first orders take about 10 days to arrive since each item is made to order. If you wait until the season is underway, you miss the early games when excitement is highest. Setting it up now means the gear is ready when it matters.
What to get ready
- Decide whose store it is. For an athlete under 18, a parent or guardian sets up the account.
- Pick the designs. The Athlete Merch team creates them for free, with hundreds of options.
- Share the store with family, friends, teammates, and local fans once it is live.
What it costs
Nothing to set up. No minimums, no upfront cost, and the designs are free. Items are made to order, so you are not buying a season's worth of inventory in advance.
Good gear for the fall season
The 40+ products include hoodies and sweatshirts for cooler games, t-shirts and hats for early-season heat, and bags and drinkware for practice and travel. Everything carries your athlete's name and number.
Where you set it up
Athletes set up and run their store from the Athlete Merch app, which is launching this summer.
Common questions
When should I set up the store? Before the season, so the gear is ready for the first games.
Is there a cost to start? No. Setup and designs are free.
Who sets it up for a minor? A parent or guardian for anyone under 18.
Keep reading
New to this? Start with Custom Merch for High School Athletes: The Complete 2026 Guide, or see how to set up your store. You can also browse athlete stores.